Right, we know you're pretty much up to speed on the whole Beyoncé'thing' and her alter-ego business, but we thought we'd let you in on the next phase of her metamorphosis...get Kanye West to rap on a pretty weak track to bring it to the attention of radio. As a ploy it's not wholly original, but usually pretty successful.

'Ego' finds Kanye lazily mumbling about how girls love his "big ego" and pausing just before he finishes as if to say "actually I mean my big cock". If you haven't picked up on the subtleties of that then the next line is "so stroke my big ego"...HE MEANS COCK.



As for Beyoncé, well she slips into something less comfortable and grinds around like a mad woman, which is her being 'fierce' and 'empowered'.