If Ke$ha has the whole LOL-OMG-my-knickers-just-fell-off thing down for the chart pop market, then 17-year-old Sky Ferreira is the more Dazed & Confused version. She goes to parties, sure, but she seems to go to ones that are in basement clubs and frequented by all the moody intellectuals at school and not the desperate frat boys and cheerleaders that make up the imaginary world of everyone's fourth favourite Britney.
Having worked with a plethora of pop producers for her soon-to-be-released debut - including Greg Kurstin, Bloodshy & Avant, The Teddybears and Paul Epworth - the buzz around Miss Ferreira is pretty loud. This is her debut single, '17', complete with a 'racy' video that would have got everyone all hot and bothered about ten years ago, but now just seems pretty tame.
Time will tell whether the whole package is just that bit too cool for school to sell a shed load of albums, but for now it's quite some introduction.